10 Steps to Understanding Facebook’s New Insights – 11/22/11

November 22nd, 2011 – They are at it again. Facebook changes that is. Just when you think you are able to digest the analytics for your fan page, Facebook creates an entirely new level of engagement. Never fear, scroll through these 10 Steps to Understanding Facebook’s New Insights to understand the new metrics.

SLIDE 1: Total Likes and Friends of Fans


SLIDE 2: Important Metrics


SLIDE 3: People Talking About This and Weekly Total Reach


SLIDE 4: Overview


SLIDE 5: Understanding Your PageImage

SLIDE 6: Virality (how likely is a person is to share)


SLIDE 7: More Detailed Metrics


SLIDE 8: Your Audience


SLIDE 9: How People Talk About You


SLIDE 10: Export Options



What is your opinion on Facebook’s new insights? Do you track and report your company’s social media efforts to management? If so, will this help your reporting?


About cindydalecki

This blog is about helping business owners understand the ever-changing world of social media to help create a buzz about their business. My passion is to help businesses of all sizes grow and prosper!
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