10 Steps to Understanding Facebook’s New Insights – 11/22/11

November 22nd, 2011 – They are at it again. Facebook changes that is. Just when you think you are able to digest the analytics for your fan page, Facebook creates an entirely new level of engagement. Never fear, scroll through these 10 Steps to Understanding Facebook’s New Insights to understand the new metrics.

SLIDE 1: Total Likes and Friends of Fans

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SLIDE 2: Important Metrics

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SLIDE 3: People Talking About This and Weekly Total Reach

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SLIDE 4: Overview

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SLIDE 5: Understanding Your PageImage

SLIDE 6: Virality (how likely is a person is to share)

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SLIDE 7: More Detailed Metrics

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SLIDE 8: Your Audience

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SLIDE 9: How People Talk About You

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SLIDE 10: Export Options

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What is your opinion on Facebook’s new insights? Do you track and report your company’s social media efforts to management? If so, will this help your reporting?

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About cindydalecki

This blog is about helping business owners understand the ever-changing world of social media to help create a buzz about their business. My passion is to help businesses of all sizes grow and prosper!
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