November 22nd, 2011 – They are at it again. Facebook changes that is. Just when you think you are able to digest the analytics for your fan page, Facebook creates an entirely new level of engagement. Never fear, scroll through these 10 Steps to Understanding Facebook’s New Insights to understand the new metrics.
SLIDE 1: Total Likes and Friends of Fans
SLIDE 2: Important Metrics
SLIDE 3: People Talking About This and Weekly Total Reach
SLIDE 4: Overview
SLIDE 6: Virality (how likely is a person is to share)
SLIDE 7: More Detailed Metrics
SLIDE 8: Your Audience
SLIDE 9: How People Talk About You
SLIDE 10: Export Options
What is your opinion on Facebook’s new insights? Do you track and report your company’s social media efforts to management? If so, will this help your reporting?