Facebook continues to release Facebook Offers to more local businesses. Facebook Offers are a way to get the word out about your business through special offers and engage your customers. Facebook Offers also encourage people to talk about your page when your offers are shared between Facebook friends.
Here is a quick tutorial on how to launch your company’s Facebook Offers:
Step #1: Choose an image for your offer:
Step #2: Write a strong headline in 90 characters. Think like you are writing a tweet.
Step #3: Add the fine print such as expiration date, restrictions such as ‘not valid with any other offers’, ‘valid with $25 purchase’, etc. You can also set a limited number of items that customers can buy like a Groupon.
Step #4: Be sure to inform the staff of your Facebook Offer. When a customer comes in or calls to inquire or purchase the offer, your team should know everything about it. If not, it reflects very poorly on your company.
Facebook Offers are easy to claim for your customers. With one click on their computer or mobile device, they receive a notification that their offer is in their email in box, or they can simply show the coupon on their phone to your staff. The number of people that have claimed the offer displays under it. And, they will have the option, with a “Share Offer” button, to share the email with their friends or on their social media pages.
Do you think Facebook Offers will hurt other sites such as Groupon and LivingSocial? Will you utilize Facebook Offers for your business?